Website, booking and payment
The People’s Advertiser
A nationwide mobile billboard brand with a site where customers can book and pay for a slot online.
- Client
- Derrick Bell Sr.Founder, The People’s Advertiser
- What we did
- Full website redesign, custom AI system for revenue optimization, automatic lead capture, and email follow-up
- Launched
- September 2026
01The challenge
The People’s Advertiser is a mobile billboard and digital media advertising brand that operates nationwide. Its work happens on the street, so the site had to carry that energy on a screen.
It also had to do a job: show the campaigns, explain the services, take inquiries, and let a customer book and pay for a billboard slot without a phone call.
02What we built
Design
A dark, cinematic identity led by a video hero, with the BIG3 coast-to-coast campaign and its Charlotte photography as the featured story.
Next.js build
Sections for the nationwide campaign, athlete partnerships, services, the paid social offer and the brand’s social network links.
Booking and payment flow
An inquiry form with a service-type selector, and a Square checkout so customers can book and pay for billboard slots online.
In the product
- Cinematic video hero
- Featured nationwide campaign: BIG3, coast to coast
- Athlete partnership showcase
- Services: political campaigns, American business, targeted advertising
- Paid social offer: Meta, Instagram, TikTok, LinkedIn
- Social network links
- Inquiry form with service-type selector
- Square checkout for booking and paying for billboard slots
03The live site
Captured from thepeoplesad.one
Home on mobile
- thepeoplesad.one
Featured campaign: BIG3, coast to coast
- thepeoplesad.one
Campaign photography
- thepeoplesad.one
Athlete partnership showcase
Services on mobile
- thepeoplesad.one
Services
- thepeoplesad.one
Paid social offer
- thepeoplesad.one
Inquiry form and Square checkout
Inquiry form on mobile
04In their words
Hear it from the client.
“website is 🔥”
See it yourself
thepeoplesad.one (opens in a new tab)